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I directed the full visual curation and editing for Edelman and LEGO Education’s “We Trust in Kids” initiative, transforming raw text prompts into a cinematic, docu-style short film. Built completely from scratch using Premiere and After Effects, the final video served as the anchor piece for a featured global session on youth-led AI policy at Cannes Lions.
Built for Edelman’s *Cannes Lion-winning* campaign for Progresso Soup, this piece highlights high-energy motion design driven entirely by user-generated content and strict brand color matching. I focused heavily on dynamic, text-driven pacing that brought a premium, cohesive feel to arbitrary assets. The entire project showcases a balance of meticulous brand alignment and rapid, high-impact storytelling that took over 30 days of editing to get to a place where everyone was happy. Winning the award was proof it was worth it.
I partnered with MRM to create a digital explainer for USPS Operation Santa, where I translated the program's existing web-based animated GIFs into high-fidelity motion graphics. By rebuilding these assets for video, I ensured a seamless visual transition from their website to a cinematic explainer that felt both modern and cohesive.
I edited a high-energy sizzle reel for Pacifico’s 2024 trade summit, weaving together their social strategy and marketing partnerships into a cohesive brand story. Highlighting retail strategy in a "sizzle" video can often feel static with in-store images, so to give the piece a premium edge, I went beyond the brief by rebuilding their flat in-store display assets as 3D models in Blender for a more dynamic presentation.
I leaned into Smirnoff’s high-energy aesthetic to create a seamless blend of fast-paced editing and bold motion design. By collaborating closely with the graphics team, I ensured every frame matched the brand’s vibrant style while maintaining a premium, polished feel throughout the edit.
Faced with strict pharmaceutical guidelines and a very limited set of original brand assets, I built a sleek, compliant motion design system entirely from scratch. The final video demonstrates how rigid corporate boundaries can actually be leveraged to create clean, visually engaging storytelling.
Even when a project shifts directions, every iteration is an opportunity to push creative boundaries and deliver premium-quality work. This look dev exploration blends 2D, 3D, and UI animation to pitch a unique visual world for Tazo Tea's Spotify partnership with RZA. The cut is a vibrant mix of video compositing and sleek motion graphics that bridges zen wellness branding with legendary hip-hop style.
