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I rebuilt the visual identity for Butcher’s Block frozen pizzas from the ground up, blending nostalgic, retro commercial vibes with a sleek, modern aesthetic. Operating with zero initial assets, I used After Effects, Illustrator, and AI asset generation to construct a premium, high-energy pitch video from scratch.
An agency ran three competing pitches for CVS over one weekend. Mine was the first one approved. Because of the tight deadline, assets were pulled from everywhere: YouTube, film clips, AI-generation. I successfully unified the assets and delivered a high-end post-house finishing pipeline, leaving the client thrilled with the results.
I worked closely with McCann Worldgroup to bring this high-end pitch for Silversea to life, carefully selecting and timing shots to align with a distinct graphic look. The challenge was ensuring the luxury of the brand remained front-and-center while solving the puzzle of making a new design work across a varied shot list.
