Soup Drops - Cannes Lions

Built for Edelman’s *Cannes Lion-winning* campaign for Progresso Soup, this piece highlights high-energy motion design driven entirely by user-generated content and strict brand color matching. I focused heavily on dynamic, text-driven pacing that brought a premium, cohesive feel to arbitrary assets. The entire project showcases a balance of meticulous brand alignment and rapid, high-impact storytelling that took over 30 days of editing to get to a place where everyone was happy. Winning the award was proof it was worth it.