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I rebuilt the visual identity for Butcher’s Block frozen pizzas from the ground up, blending nostalgic, retro commercial vibes with a sleek, modern aesthetic. Operating with zero initial assets, I used After Effects, Illustrator, and AI asset generation to construct a premium, high-energy pitch video from scratch.
An agency ran three competing pitches for CVS over one weekend. Mine was the first one approved. Because of the tight deadline, assets were pulled from everywhere: YouTube, film clips, AI-generation. I successfully unified the assets and delivered a high-end post-house finishing pipeline, leaving the client thrilled with the results.
I directed the full visual curation and editing for Edelman and LEGO Education’s “We Trust in Kids” initiative, transforming raw text prompts into a cinematic, docu-style short film. Built completely from scratch using Premiere and After Effects, the final video served as the anchor piece for a featured global session on youth-led AI policy at Cannes Lions.
Faced with the challenge of building a new visual direction using only existing footage, I bridged the gap between Premiere and After Effects to ensure every frame felt intentional and high-energy. Over a three-month intensive process, I managed the technical hurdle of asset mining and complex versioning to deliver a premium broadcast result from limited resources.
I had a blast taking the lead on this one for Boat Planet, turning a simple script into a full brand video to help them grow their community. Since I wasn't on a tight deadline, I got to fully explore the footage, handling everything from the edit from start to finish and going above and beyond with a 4K HDR deliverable.
Built for Edelman’s *Cannes Lion-winning* campaign for Progresso Soup, this piece highlights high-energy motion design driven entirely by user-generated content and strict brand color matching. I focused heavily on dynamic, text-driven pacing that brought a premium, cohesive feel to arbitrary assets. The entire project showcases a balance of meticulous brand alignment and rapid, high-impact storytelling that took over 30 days of editing to get to a place where everyone was happy. Winning the award was proof it was worth it.
I partnered with MRM to create a digital explainer for USPS Operation Santa, where I translated the program's existing web-based animated GIFs into high-fidelity motion graphics. By rebuilding these assets for video, I ensured a seamless visual transition from their website to a cinematic explainer that felt both modern and cohesive.
I took a mountain of diverse assets from various McCann branches and distilled them into a high-energy video that showcased their new brand identity. It was a fast-paced, edit-driven project in Premiere and After Effects that required a mix of clean organization and smooth transitions to make the new style feel cohesive.
I worked closely with McCann Worldgroup to bring this high-end pitch for Silversea to life, carefully selecting and timing shots to align with a distinct graphic look. The challenge was ensuring the luxury of the brand remained front-and-center while solving the puzzle of making a new design work across a varied shot list.
Working as a reliable remote collaborator for United Airlines, I was able to distill a legendary career into a single short-form video that required a deep understanding of brand and pacing. We collaborated through many rounds of revisions but I ensured the project exceeded expectations, with the client noting the work was "knocking it out of the park."
I edited a high-energy sizzle reel for Pacifico’s 2024 trade summit, weaving together their social strategy and marketing partnerships into a cohesive brand story. Highlighting retail strategy in a "sizzle" video can often feel static with in-store images, so to give the piece a premium edge, I went beyond the brief by rebuilding their flat in-store display assets as 3D models in Blender for a more dynamic presentation.
I leaned into Smirnoff’s high-energy aesthetic to create a seamless blend of fast-paced editing and bold motion design. By collaborating closely with the graphics team, I ensured every frame matched the brand’s vibrant style while maintaining a premium, polished feel throughout the edit.
Facing an internal product launch for Prudential with zero b-roll, I extracted the brand's static Figma UI designs and animated them from scratch. Combined with a unified green-screen edit entirely in DaVinci Resolve, I turned raw interview footage into a cohesive, award-winning story.
To kick off this product-only makeup rebrand, I delivered a high-gloss, high-energy commercial driven by vibrant color grading and ultra-clean motion design. Being on-site during production allowed me to direct specific shots and masterfully manipulate textures from experimental camera lenses directly into the final edit.
Faced with strict pharmaceutical guidelines and a very limited set of original brand assets, I built a sleek, compliant motion design system entirely from scratch. The final video demonstrates how rigid corporate boundaries can actually be leveraged to create clean, visually engaging storytelling.
Squeezing a star-studded, high-profile gala into a one-minute social video is a massive pacing challenge—especially when the media needs to drop while the event is still trending. For UNICEF’s Snowflake Ball, I developed a clean, adaptable motion design system that allowed us to move from raw footage to flawless, fast-turnaround social assets seamlessly.
Even when a project shifts directions, every iteration is an opportunity to push creative boundaries and deliver premium-quality work. This look dev exploration blends 2D, 3D, and UI animation to pitch a unique visual world for Tazo Tea's Spotify partnership with RZA. The cut is a vibrant mix of video compositing and sleek motion graphics that bridges zen wellness branding with legendary hip-hop style.
I transformed raw manufacturing CAD data into a dynamic 3D animation for a silent, looping event video. By breaking down the product's assets in Blender, I built a purely visual narrative that showcases the REV group’s engineering and build quality entirely through on-screen motion.
I took this direct-to-client project from initial script and asset sourcing all the way through to final render, handling the full creative direction myself. The result is a clean, 2D-shaded 3D animated explainer that clearly illustrates how the Guardian 4000 deploys to save lives in disaster areas.
I directed and edited this flagship Royal Caribbean tour video onboard, combining an elevated hyperlapse style with custom infographics to seamlessly showcase the ship's scale. The seamless, physical transitions we engineered set the visual and structural standard for the brand's social and press content for years to come.
I created this kinetic typography explainer for End Citizens United about getting corporate money out of politics. The challenge was making campaign finance reform engaging without losing the educational content. I built the design around their bold branding—limited colors, strong geometric shapes, and sharp type. It's still their featured YouTube video 10 years later.
I paired cinematic editing with David Attenborough’s iconic narration to create a high-impact opener that set a prestigious tone for the Indianapolis Zoo’s celebration. Clean motion graphics bookended the piece to ensure the storytelling remained tightly aligned with the event's branding.
To differentiate this project from standard medical videos, I focused the editing and graphics on proving the structural strength and low-wear benefits of the material. By building a fast-paced, high-energy sequence, I delivered a versatile marketing asset that proves the product's real-world reliability to sales and social audiences alike.
To kick off Heartland Film's live event, I tackled the massive challenge of auditing hundreds of films to capture the perfect, high-impact moments that would resonate with an audience of filmmakers and fans. Framing a decade of feel-good cinema through a striking visual concept inspired by traditional, monospace film scripts, the piece blends precise editing with rotoscoping to distill hundreds of iconic cinematic moments into a cohesive, nostalgic celebration of storytelling.
